For a product photographer, the right equipment can make all of the difference. The quality of your photos doesn’t just come down to your technique or having a camera and lights. Nowadays, with iPhones anyone can take a decent picture. The biggest difference between a decent photo and a great photo is a mix of good equipment and proper technique.
It can be a mixture of a few things:
-Poor lighting can make even the best setup lose its balance and color.
-A cheap camera doesn’t have the processing power.
-A shoddy lens can’t get the right focus to capture all of the details you and your potential customers would want.
[amazon box=”B0076BNKOY,B00EFILVQU,B000HJPK2C,B006TAP096,B00X8MRBCW” template=”table”]
The ultimate goal of any product photographer is to take photos that fully represent your intended product. Not only should it entice potential buyers, but it should make them feel something when they see it. It’s no secret sales is all in the presentation.
As you build and alter your arsenal of photography equipment, it’s important to pinpoint what’s most important. Beyond the camera body itself, the most essential part of taking a good photo lies in finding the perfect lens.
Most beginner photographers question the amount of money they should spend on a lens. Based on the camera you have, the price for each lens differs. The specific lens features you need dictate the amount you should spend on a lens.
A decent lens will cost at least a couple of hundred dollars. The option of picking up a used lens runs the risk of having no warranty in the event of damage, plus the potential of the lens being worn out.
The de facto divider between most photographers are the two camera titans Canon & Nikon. Whether you shoot in one or the other, there are options for making a switch if the lens you want to work with isn’t with your company of choice.
When you buy your product photography lens, make sure that the lens is right for your camera. Nothing is worse than spending money on a lens for a project only to try and slip it on and it fail. We’ve compiled reviews for both Nikon and Canon lenses that will suit any budding or professional product photographers needs.
The Canon EF 24: Best Lens For Product Photography
One of the most popular lenses for product photographers is the Canon EF-24. It’s easy to use and delivers pristine product photos due to it’s smooth focus capabilities. Compared to other lenses, it’s list of features are suited toward more in-depth photo detailing.
It’s meant for taking photos that really capture every detail, whether a shirt design or restaurant food plating styles. It’s great whether you would use it as a product photography lens or for portraits.
The Cool Bits:
The lens comes will an ultrasonic motor drive that ensures: fast focusing, image stabilization, and a wide focal range.
The 24mm-105mm focal range provides a versatile focal function. One limitation is that the lens comes with is the f/4 aperture.
The f/4 aperture maintains its focus throughout all the focal ranges without disturbances in photo-consistency.
The focal ranges stay sharp, which assures a clear product photo with every click. For an up close photo, the details you can capture are extraordinary.
The lack of chromatic aberration makes this lens a must buy. Even if you are taking a photo in bright light, the disturbance will be minimal. When using it during product photos, the lights are set to a specific parameter, and this lens will adhere and adjust within just a few moments.
This saves alone makes it a contender for the best lense for product photography.
The responsive autofocus feature allows the photographer to bring the product into crystal clear focus in a matter of seconds. For capturing objects or subjects in motion, the autofocus feature is quickly adaptable on the fly. This allows you to concentrate on capturing the shot and less on fine tuning your camera and lens.
One of the better features is the image stabilization. It comes ready with the camera, making the use of a tripod less necessary. That way you get less shaky camera action and a fluid shot. The lens itself handles all of the heavy lifting.
The zoom and focusing ring are what you would expect. They both are consistent and more durable than what you would find in a comparable product photography lens.
The Canon EF-24 comes with a one year warranty on labor parts.
Canon EF-S55: Best Lense for Product Photography
If you’re looking for a lens that brings more versatility and depth to a photo, then your best choice is the Canon EF-S55. It’s not a massive overloaded camera lens.
Essentially, it’s Canon’s successful attempt to improve upon similar lenses whilst making it more compact. The Canon EF-S55 product photography lens is relatively lightweight, so it’s easier to hold and keep your shots consistent.
What Makes It So Great:
Some photographers swear that it is the best product photography lens for cuisine to outdoor equipment. The best lense for product photography based on environment whilst balancing color needs:
- Fluid zoom capability without disparate focus.
- Fast processing speed.
- A way to cut down on the editing process and have better raw shots.
The first massive step up is the UD lens. The lens is better is suited for quickly capturing images with high resolution and contrast. This makes colors stand out and have a more full texture even before the editing process.
This makes it easier to know what you are going to get right after the shot, and saves time on the backend by cutting down the required editing process.
Every product photographer understands the value of having a lighter lens that saves time. Canon delivers a lens with a high-speed CPU as well as improved AF algorithm. This ensures a the fastest performing lens at its price point.
The EF-S55 Lens supports Canon’s Movie Servo AF for elegant and continuous focus adjustments without needing a lot of time. For photographers who want to take high-quality product videos for presentation, the EF-S55 works well.
Since the front element stays stagnant, compatibility with other accessories is possible. You have the ability to use polarizing filters, which can isolate backdrop details or what you want the focus to be on.
The aperture range f/32- f/5.6 is small enough that no matter what the product appears crisp in the photo. The lens has a 4.5x optical zoom which is good for distance shots for environment based product shoots.
The warranty that it comes with will cover damage for up to a year. The lens comes with caps that protect both the front and rear, so you can stow it in a bag or pouch without fear of scratching.
The Nikon 70-300 Lens for Product Photography
There is no objective best camera company. Nikon and Canon are like apples and oranges. They may offer similar benefits, but they are completely different in terms of setup and operation.
If you have a Nikon camera and have yet to break into product photography, you will need to invest in the best Nikon lens possible.
The Nikon 70-300 is lightweight.
If you have a Nikon D200 or comparable model, the Nikon 70-300 is perfect for the weight balance and shot quality.
The lens is compatible with a 35mm camera or a full-frame Digital Camera. Only a select amount of Nikon’s cameras are full-frame, so this lens works for a distinct minority of Nikon cameras. Some lighter Nikon models have a harder time balancing the disparate lens weight.
Based on previous users “shock test,” the lens can withstand a drop. It is not recommended, but it’s good to know it is durable. Regardless, even if it’s dropped, the lens comes with a metal ring protector that provides some form of added protection. Plus, it comes with a year long warranty that can be extended.
The lens consists of 17 glass sections that work for redirecting light so that it works regardless of the environment. Product photographers who use the Nikon 70-300 have the ability to focus at a 300mm range.
Since the lens is a 35mm, the zoom is a lot larger than expected. The zoom is equivalent to 105-450 mm, which is ideal for taking detailed product photos. It’s not the objective best lens for product photography but it’s top three.
Nikon AF FX NIKKOR: Best Nikon Lens for Product Photography
Famous for being an exceptionally fast lens, The Nikon AF KX NIKKOR is the best Nikon lense for product photography. If you’re looking for a versatile lens that can be usable for multiple styles of photography, this is it.
This camera comes with the internal AF motor is necessary for the autofocus feature to be one of the quickest available. Unlike many autofocus features, it is able to adapt to pre-programmed style choices.
The Good Stuff:
The aperture for the Nikon lens varies from f/22-f/1.8.
This is enough range for proper depth-of-field control.
In fact, once you stop down the aperture to f/2.2, you can take hundreds of sharp photos quickly with varying targets with relatively little down time.
Other than product photography, this lens is optimal for action photography as well. Since the lens can move at a high rate, catching a movement clearly is a simple as a click of a button.
This lens is equally useful for environment based shots as well as studio backdrop sessions. This gives a much wider range of styles it can be used to capture.
The bokeh for this Nikon lens is almost as good as the bokeh for the more expensive Nikon lenses. Not to mention, it also comes at a fraction of the price.
The warranty covers one year for both parts and labor, which is the standard offered warranty.
Canon EF: Best Canon Lens for Product Photography
The Canon EF is one of the smaller lenses on the market. It’s easy to conceal, transport, and is super durable. Canon improved on the previous EF model, so the lens is now smaller and heavier. The increase in weight is due to the superior build quality. It’s one of, if not the, best canon lens for product photography.
There are a lot of features that make it uniquely better than comparable lenses.
The metal mount and the barrel are sturdier, which provide a higher amount of support. The AF/MF switch comes in handy when you need to change focus quickly on the fly. Users have reported an unusual filter size (49mm) since most small Canon lenses come in 52mm. This can be a bit of a pain just due to the occasional compatibility issues.
The Canon EF works superbly for portraits because of its smooth bokeh. Combining the elegant bokeh with sharp focus results in a making positions or product subjects popping out from their background.
Autofocus can be a hit or miss with most lenses, but the Canon EF lens is consistently able to match manual focus jobs. Even in low light, the autofocus feature operates well, also auto adjusting aperture to balance for the clearest shot possible.
One of the more interesting aspects is the manual focus. It works by wire adjustment. This means the control isn’t as advanced as a lens that has a mechanical ring. There is also a stepping motor that delivers silent and continuous movement, so photos appear less choppy.
The aperture ranges from f/22-f/1.8, which is enough range for the lens to work in a plethora of situations. The higher the versatility of the lens, the more freedom a photographer has.
Whether it’s the best lense for product photography canon makes is subjective, but it does a good job of offering the most smooth shooting possibility.
Of all the options, each has their advantages and disadvantages. If you are expecting something that is fast, go for the lens that has the highest processing speed. If you need something can auto adjust focus for action shots, the AF FX works.
Either way, it starts by isolating what’s important to your work and to your expansion as a photographer.
As a product photographer, you need a lens that has the right aperture for your shots. You need a lens that provides a wider field depth, so your entire product stays crisp. Typical apertures that suit that focal range are f/8 to f/11. Larger apertures tend to lose focus on what’s important in the photo.
Some lens comes with advanced features that make the use of a tripod nonexistent. Distinct image stabilization can save you money in the long run.
Lens come in various forms, some are wide angle, and others are full frame. Using a wide angle lens will distort your product and will not look appealing to buyers. Buying a full frame lens will allow you more room for editing due giving you more raw shot quality to work with.
Shared under Creative Commons – https://creativecommons.org/licenses/by/2.0/
Sodanie Chea – https://flic.kr/p/cUqNod
Nagesh Jayaraman – https://flic.kr/p/7u4LJG
Sodanie Chea – https://flic.kr/p/cQ4f5Y